The Purpose Deficit in Entrepreneurship

I cannot believe two investors in Shark Tank India didn't understand the problem and extent of medial arch issues and related Osteoporosis. Speaks volumes of how underrepresentation of women in business makes the world find commercial solutions to problems only the male mind understands. 

If the problem is huge and awareness of why the problem happens is less, businesses that can afford it must take it upon themselves to make people realise the problem and create new markets in new products. This is what innovation, marketing and advertisement are all about. Just how the world was convinced that being dark is an issue and being fair will solve all problems and get them to clear interviews and get good life partners, businesses need to take up real problems that people face, especially women (who are almost half the population). 

And just because big stakeholders aren't focusing on it doesn't mean the problem isn't big enough. Sometimes the money goes where the wind flows. Disruptions only happen when someone dares to act different. We need more women in research, business and governance ASAP.