Shark Tank India: An idea whose time has come

Sometime back I just randomly wrote on my social media that India needed it's own version of Shark Tank. The concept had to be Indianized to fit the demands of Indian reality shows.

Here's what I feel is going right-

1. Combining a niche concept with emotional outreach--> important to reach out to the Indian grassroots where most innovations actually happen.

2. The thought behind the show is clearly to act as a game changer in it's first step. To encourage start-up culture in India which was already coming up. 

3. Most Sharks are homegrown in every which way. Some have even studied completely in India.

4. The Sponsors- the most important part of any venture. 

 - I have been observing Sony for many years. The kind of shows they take up reflects that they will not give the audience what it wants but what it needs. They seem to have a strong value system in place at their core much like the Tatas and the Mahindras. 

 - upGrad's Chairperson is Ronnie Screwvala who also owns RSVP which is trying to push Indian cinema to newer heights (Uri). He is also very Indian in his heart and is seen genuinely thinking of ways to push Indian society forward. 

 - Flipkart, another Indian company that was among the first to develop the ability to compete with global giants in the e-commerce space.

They say there's nothing more powerful than an idea whose time has come. And with this show coming in at a time when people are no more willing to work just for money+ investment culture spreading+ the gap between the rural and the urban vanishing (due to proliferation of short video apps like shorts and reels) implies that the theory is true. 

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