Andaz Apna Apna
Andaz Apna Apna has completed 25 years so i was just reflecting upon how cult classics like this become a part of our daily lives, in communication and sense of humour.
We don't really take our Indian film industry that seriously because it seems like 'just entertainment' but numbers wise it contributes $2.1 bn to the economy and also witnesses a double digit growth both y-o-y and CAGR. According to a report, the media and entertainment sector together represents 1% of the GDP. Which sounds less but is actually alot! Especially when we account for it's indirect impact on other sectors like tourism, food and beverage, advertising and of course in employment generation. But what's even more interesting is the way films penetrate societies and possess the potential to shape a nation socially, economically and culturally.
We don't really take our Indian film industry that seriously because it seems like 'just entertainment' but numbers wise it contributes $2.1 bn to the economy and also witnesses a double digit growth both y-o-y and CAGR. According to a report, the media and entertainment sector together represents 1% of the GDP. Which sounds less but is actually alot! Especially when we account for it's indirect impact on other sectors like tourism, food and beverage, advertising and of course in employment generation. But what's even more interesting is the way films penetrate societies and possess the potential to shape a nation socially, economically and culturally.
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